Case Study: How Kelly Uses Her Wall Art Guide to Increase Sales (and How to Create Your Own)

Learn how Naples family photographer Kelly Jones uses her Wall Art Client Guide to increase her sales and inspire her clients. Then follow these steps to create one of your own!

Kelly Jones is a Naples, Florida photographer who specializes in family portraiture. She's been a Swift Galleries member since her very first In-Person Sales meeting, over 2 years ago.

She recently posted a photo of her new Wall Art Client Guide to the IPS Mastermind Facebook group and it kinda blew up...

She got so many comments and questions about the guide, I asked her to come over and do a little interview to discuss why and how she put it together, how she plans to use it and what results she's hoping to see from using the new guide.

We discussed a ton of different things, so it's worth watching the video in full, but if you're just looking to skim, here are a few of the key points I took from the conversation.

Creating the Guide

Let's go ahead and lead with this, since it's probably why you're here.

To create her Wall Art Client Guide, Kelly used:

  • Swift Galleries to design the wall art galleries
  • A Pricing Guide template from Oh Snap Boutique
  • 8x10 Perfect-bound softcover book from Millers (discontinued Jan 31, 2018. See alternatives below)

Here are a few alternatives you could use if those don't fit exactly what you're looking for.

Pricing Guide Templates:


Quick Wins for a print-selling website

Fill your calendar with clients who want your photos in their homes.

Apply these 5-minute tweaks to your website to:
Attract clients who want more than the digital files
Use social media to encourage print sales
Get current clients excited for printed products
Finally do "show it to sell it" the RIGHT way
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Designing The Guide

To design her Wall Art Client Guide, Kelly first jumped into Swift Galleries and designed a few gallery walls:


She then exported her designs from Swift Galleries to her computer by using the built-in Download Gallery feature:


Once the gallery designs were downloaded, she simply converted the PNG files to JPEG. She used Photoshop for this, but you could always use a free online service like PNG2PJG to do your conversion for you.

After that, she just dragged her gallery designs directly into Miller's ROES and placed her order!

Pretty simple, huh?

Using the Guide

Kelly's guide is 20 pages, almost all of those are wall art gallery ideas (she has a couple of pages to show her Musea frame and KISS book prices).

She uses the guide to show her prices, but also as an inspiration guide, to give her clients some ideas on how they could display their photos in their home.

Kelly typically pre-designs around 4 different gallery ideas for each client, but leaves the opportunity open to change the designs if they see something in her Wall Art Client Guide that they prefer. This helps her increase her sales when they fall in love with a gallery from the guide that's bigger or more expensive that what she designed for them.

As I'm sitting there with my clients and showing them the suggestions that I've made, and they're looking at the book... they might see something like nine images on a wall and I've designed something with four. That might speak to them more. That way we can very quickly switch the four [image gallery] into a nine [image gallery] and I can just drag those images and we can design their wall right there on the spot... they love that. They love being able to have that visual.

Final Thoughts

Creating a Wall Gallery Client Guide is crazy-simple and, with the affordable options out there to have them printed, it's kind of a no-brainer way to help your clients get inspired and excited about the wall art galleries that you offer.

Show Us Your Guide!

If you do this (which, really? You should...), be sure to swing back by and leave a comment with a link to where we can check out your guide. If you do a blog post about it or something, let me know and I'll link to it from this post!

Big thanks to Kelly for giving us a behind-the-scenes tour of how she created her guide. Go check out her (absolutely stunning) work over at!